Horizon Scales builds your website, runs your Google/Meta ads, and sets up an AI receptionist that answers when you can’t and books estimates.
No long-term contracts. You own your accounts, website, and data.
Based in Boise, Idaho. Working with service businesses everywhere.
Each service stands on its own. Together they make the Complete Growth System.
Built to get you calls, not just to look nice.
Helps you catch the leads you paid for.
Spend aimed at customers, not clicks.
All three, built and managed together: one plan, one team, one monthly report.
A clear plan up front, nothing live without your approval, and improvements every week after launch.
We study your market, your competitors' ads, your current site, and how leads get handled today. You get a written plan and a recommended starting budget.
We build or rebuild your site, set up tracking and follow-up, and write your first campaigns. Your website and ads are ready in the first week, and nothing goes live until you approve it.
Ads go live and we tune them weekly. Each month you get a plain-English report on your leads, cost per qualified lead, and what we're changing next.
Local service businesses, from early-morning crews to walk-in shops.
Ads for searches like “paver patio cost,” a page with past work, and estimates booked by phone.
After-hours calls answered, emergencies sent straight to you, and service calls booked.
Intro offers in local feeds, online booking, and first visits turned into repeat ones.
Nearby ads, hours and directions up front, and “are you open?” calls answered.
Run a different local service business? The same setup works for you.
Ask how it would fitOpening spring 2027. Pick what you need and the price updates as you go. Everything is month-to-month.
Free for ads and AI clients. Covers small updates and up to 24 full-page rewrites a year, then $50 per rewrite.
We cover your domain up to $100 a year while you're a client. If you leave, it's yours on request, free.
The Horizon Scales Lead Guarantee
No management fee for your whole package, including the AI receptionist if you add it. Before launch, we agree on a qualified-lead target based on your ad budget, services, and season. If we don't reach it in 30 days, management stays free until we do.
Any package that includes ads, on one platform or both, with or without the AI receptionist. Website-only and AI-only plans aren't covered.
30 days of live ads. It starts only once your campaign is live, funded, and tracking, and your website or AI receptionist is ready. Setup time doesn't count.
Every monthly management fee in your package for the first 30 days. If the target isn't hit, management stays free until it is, with no cap.
Ad spend, upfront fees like AI setup, AI usage above the included allowance, and work outside your agreed scope.
Worked out from your ad budget and the typical cost of a qualified lead in your trade, adjusted for ticket size and season, and agreed in writing before launch.
Once the target is hit, the guarantee is complete and normal fees start the next billing period. Slower months after that are handled with seasonal pause or scale-down options.
| Condition | The rule | If it changes |
|---|---|---|
| Ad budget | Stays at the agreed amount. Changes need a reason. | Below the agreed minimum, the guarantee ends. Still above it, the target lowers to match. An increase raises the target. |
| Lead follow-up | You follow up by the end of the next business day. | A late follow-up still counts that lead toward the target. |
| Services and area | Tell us about any change. | Ads and target adjust to match. |
| Approvals and access | Given the same or next business day. | The clock stops until we have them. |
If pauses on your side add up to a full week, we finish the current 30 days and normal fees start, even if the target wasn't hit. We confirm it in writing, and you can still cancel.
If the target isn't hit by day 60, we meet to decide next steps together: budget, target, ad or landing page changes, or parting ways.
Sales, revenue, booked jobs, or appointments. Businesses that only work seasonally aren't started in their off-season; we'll suggest starting in spring instead.
For website-only clients. Your site is ready to review in 1 week, or 2 for multipage. Miss it, and you skip the second 50%. We don't promise rankings or traffic.
Replies within 1 business day. Campaigns live within 5 business days of your approvals and access.
Month-to-month, cancel anytime. Ad accounts in your name. Your site files and domain stay yours.
Horizon Scales opens in spring 2027. Send us a question anytime.
Not yet. Horizon Scales opens in spring 2027. Until then, send us a question with the form on this page.
It depends on your service, your area, and what a customer is worth to you. After the audit we recommend a starting budget and show the math behind it: expected cost per lead, how many leads that buys, and how many jobs it takes to come out ahead.
It depends on your trade, your area, and your budget. Google Search ads reach people who are already searching for your service, so they're often the first to bring in inquiries. Meta ads on Facebook and Instagram reach people nearby before they search, so they usually need a few weeks of testing to find what works. Before you sign anything, we'll tell you what's realistic for your market.
No. We can build one for you or improve the one you have. If your current site is slow or hard to use on a phone, fixing it is usually the cheapest way to get more from your ad spend.
We guarantee qualified leads, not sales. For any package with ads, your first 30 days of live ads are free, including add-ons like the AI receptionist. If we haven't reached the qualified-lead target we agreed on by then, management stays free until we do. Closing the job is yours, so we don't promise sales or revenue. See the full terms.
It's an AI voice assistant that answers your business line when you can't: on a job, after hours, or while you're on another call. It answers common questions, books estimates on your calendar, and sends you a summary of every call.
Prefer email? kaip@horizonscales.com
Horizon Scales